Jennifer Behr Fall 2025 The Adorned Collection

Brides-to-be, prepare to fall in love. We’re thrilled to share a first look at Jennifer Behr’s Fall 2025 Bridal Collection and campaign, The Adorned—a celebration of Jennifer’s iconic artistry and unparalleled vision in bridal and fashion accessories and jewelry. Launching today, this collection is for those who believe that the details truly make the moment.

Jennifer Behr Fall 2025

The Adorned introduces fresh silhouettes for Fall 2025, alongside Jennifer’s most beloved core pieces—each designed to elevate your look with beauty that feels both timeless and modern. From heirloom-worthy headpieces to artful earrings and delicate veils, these accessories are meant to move with you through every phase of your celebration: from the tender anticipation in the bridal suite, to the light-filled walk down the aisle, to the joy and revelry that lingers well into the night.

Picture crystal earrings catching candlelight like stars scattered across a midnight sky. Hairpins and combs that become treasured keepsakes, grounding you with grace during first looks, tender dances, and those unforgettable portraits.

For this season’s campaign, Jennifer partnered with celebrated photographer Laura Gordon, whose ethereal lens captures the magic of the unscripted. We glimpse whispered exchanges between bridesmaids, the shift in silhouette from rehearsal dinner to afterparty, a jacket draped over bare shoulders as the evening fades, a radiant brooch on a partner’s lapel catching the final glimmer of twilight. These are the moments where The Adorned comes alive—where form and feeling are in perfect harmony.

“Today’s ceremonies are deeply personal, and bridal fashion is evolving to reflect that. Brides no longer want to disappear into tradition—they want to feel like themselves, only more luminous,” says Jennifer Behr. “With this collection and campaign, we hope to inspire a sense of freedom: to choose what feels beautiful now, and to celebrate the magic of becoming.”