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40th Birthday Party in New York

March 20, 2012

Event design extraordinaires, Alchemy Fine Events & Invitations, have been in the biz long enough to have clients trust them to design an entire event based from three small words. The three words their client (and birthday girl) gave them to go off for her 40th birthday bash: Love, Laughter & Smiles. They completely nailed it and there’s not a detail left untouched!

This was definitely the party for a lover of orange and of modern, clean contemporary design. Clean sleek lines, lots of chic white couches and ottomans, chevron textiles, and mixed glass and Lucite made for a modern yet eclectic feel that was still warm and inviting. Turning the young 4-0 has never looked so good!

40th birthday party

Projecting on a large wall or floor is such an awesome way to add graphic details to your event.

orange and pink dahlias orange and white chevron invitations

These hot multi-colored chevron invitations were designed by Alchemy Fine Events & Invitations, obvs. This is just of the beginning of the chevron. The graphic pattern makes a grand appearance in every detail later on.

orange and white party decor

Designing T Shirts for the catering staff to wear? Brilliant!!!

orange and white party decor

Mid-century modern smoky and topaz stackable side tables were paired with rustic wood logs to create a visually interesting cluster upon which to layer vibrant orange and clean white arrangements of roses and orchids.

orange and white party decor

To keep in theme and design of the custom chevron pattern they created for the invitation, they printed fabric via Spoonflower to use for the throw pillows.

orange and white party decor

For an extra special touch, they created a VIP lounge complete with ‘bottle service’ boasting a luxury tequila tasting served out of an orange Hermes tray.

40th birthday party floating candles party decor 40th birthday party

We don’t only want to recreate this party, we want to be guests at this party! What is there not to love about this! It screams Spring & Summer and hope it sparks some of those modern ideas you’ve been having. If you’re in love with a certain color for your event, just run with it!

Event design + coordination: Alchemy Fine Events & Invitations / Invitation + stationery design: Alchemy Fine Events & Invitations / Floral design: Rountree Flowers / Catering: Peter Callahan / Photography: Les Loup / Furniture rentals: Taylor Creative & Bridge Props / Custom Pillows: Nena Von / Fabric: designed by Alchemy Fine Events & Invitations via Spoonflower / DJ: Jason Fioto of Generation Events / Lighting: James Daniel Entertainment / Pizza truck: Jianetto’s Pizza / Entertainment: 60 Second Novelist Dan Hurley + Lip Print & Tarot Card Reader Maxine Albert