Ultimate wedding & party destination since 2009

100 Layer Cake is 15! And we’re celebrating by launching a Substack newsletter

March 6, 2024

Hi friends, Amanda here! Can you believe 100 Layer Cake has been here for 15 years?! Yes, and here’s proof: our first post ever back in 2009! We are now approaching our 5,000th post (which, actually, doesn’t even include the motherhood and family content we shared on our other site 100 Layer Cakelet for years). And to celebrate, we are launching a Substack newsletter called Behind the Veil, as a way to share all we’ve learned along the way. Follow us right here to hear why we started 100 Layer Cake all those years ago, our fave moments (and trends), plus, a peek at where we’re at now.

We’ll still be posting here as always, but for those who want to be more involved in the 100LC community, we are excited to offer member-only content as well! Substack allows us to connect a bit more deeply with our friends and followers, not only with a newsletter but a live chat, recommendations, and member-only perks.

As far as the type of content, think of Behind the Veil as a wise sister to 100 Layer Cake—she dives beneath the surface of weddings and lifestyle with Q&As, chats (ask her anything, or ask her friends!) and in-depth guides. It’s a closer peek into all that goes into those pretty photos we all obsess over. We’ll also share exclusive (read: available nowhere else) curated shopping guides for fashion, entertaining, and home, as well as trend reports and travel ideas.

I’ve had the pleasure of finding and curating inspiration, tips and resources for our online community for 15 years (!) and I couldn’t be more thrilled to be a small part of your events, large or small. I can’t wait to show you what we have in store for this new platform. You can sign up for a free, or paid newsletter subscription here:


Having been reporting on weddings since 2009, we’ve learned the ins and outs of the industry from both perspectives: the engaged couple, and the wedding vendors responsible for bringing their vision to life. And we LOVE it. We love hearing a couple’s story while getting to see how the insanely creative industry talents that pop up in the 100LC inbox worked tirelessly to bring that story to light in the most delightful and inspiring ways. We’ve never stopped being an awe of the talent that comes through that inbox!

In this new venture, we’re leveling up the conversation with a hub of resources for those planning special events in their personal lives, and for those who want to do it professionally.

Whether you are a bride-to-be figuring out how to get started with wedding planning, a wedding vendor looking to break into the industry, or you’re simply fond of design trends and well-styled soirees (oh, you too?) you’re in the right place.



What can you expect from our Substack?

Our weddings, parties, projects, products, and advice are all handpicked and thoughtfully shared in a way that we know to resonate best with our discerning audience of couples, wedding Pros, marrieds, non-marrieds and parents. All walks of life come to 100 Layer Cake for inspiration, ideas, and of course – love stories. Here is what you can expect to find here, on our Substack.

  • First Look – our take on the latest trends and happenings in weddings + events
  • A monthly must-have shopping column with the latest trends and sales
  • Giveaways, discount codes, and more fun surprises
  • Our monthly Color Board featuring trending wedding and seasonal entertaining colors (and how you might use the design beyond the big day)
  • The Monthly Slice – Our editor’s note from 100LC founder Amanda Dawbarn covering all things current in event design, home, fashion, and travel
  • Q&A: Transparent discussions with REAL couples and REAL vendors on everything from what venues cost in your area to how to find the perfect tailor—you ask, and our community will answer
  • Tips for Event Pro success in the events industry, including interviews with award-winning top event pros on client management, pricing your services, and getting recognized as a leader in your field
  • Access to the full archive and ability to join these discussions and more!

A $6/month subscription gives you access to all of the above, but if you’re not ready to upgrade to paid yet, you’ll still receive the occasional public post in your inbox. So be sure to subscribe and choose the membership that’s right for you!

Our hope is to create a community that dreams big and helps each other find ways to make everyday a little more like the “big” day—full of beauty, love, and lots of good times. We’ll see you on Substack!!!