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100 Layer Cake’s top Instagram posts of 2023

December 28, 2023

We’re pretty excited to find out what 2024 will bring, Cakies. But first, let’s take a little look back on all this past year had to offer us in weddings and celebrations! Instagram has spoken, and 2023 was undoubtedly the year of PINK, from wedding dresses to bridesmaids to flowers. It was also the year of bows on bows on bows, lots of fun cakes and floral installs, and getting a closer peek at those extravagant celebrity weddings we all love to follow.

gorgeous floral wedding cape

Take a peek back at those wedding trends we predicted for 2023 (PART 1 and PART 2) and keep scrolling to find the Instagram posts you loved the most with millions of views and likes galore, and some that even went viral all over the world…

bride and groom portrait of wedding planned with Matchbook

When these two were tasked with planning a wedding in just four weeks, they turned to MatchBook to find their photographer Brooklyn Photography!

2023 was the year we launched our site MatchBook and matched our couples to event Pros all over the nation! From photographers to planners and catering, our couples saved hours of time and found their perfect matches on our site… and we couldn’t be more thrilled about it! If you’re an Event Pro and haven’t applied, you can do that here. And if you’re planning an upcoming event and need to hire amazing Pros, click here!

Most popular wedding ideas on Instagram

mushroom cake from Betsy of Nine Cakes.

Okay, we knew mushrooms were trending, but we didn’t know how much until we posted this mushroom cake from Betsy of Nine Cakes.

Zeena's polka dot wedding dress, photographed by The Shannons
The Shannons Photography

Zeena wowed the internet with photos of her playful London wedding which featured a custom polka dot wedding dress by Ashish Gupta.

Pink floral cake by Tongtong Cake - Our most popular Instagram posts of the year

Another gorgeous cake topped our list of popular Instagram posts this year, a darling floral cake from Amy of Tongtong Cake adorned in strawberries and spring blooms.

bow place settings and round candlelit dinner with gold candles from Charlotte Wise photography
Charlotte Wise

2023 was the year of bows on everything, from place settings to candlesticks to wine glasses. You all adored this candlelit black and gold table (and its embroidered bows!) from Alice Wilkes Design.

Other most liked wedding ideas included these creative watercolor guest portraits, a groom’s suit with a surprise, and this sweet couple making the most of a rainy day ceremony (cue the tears).

Most popular wedding fashion (AKA the year of pink!)

Our most popular wedding fashion posts on Instagram almost always included pink (remember this pink wedding dress code?)… here are the highlights!

colorful bridesmaid dresses

…Like this colorful spring bridal party anchored in different shades of pink.

pink wedding dress - most popular instagram posts of 2023
Perry Vaile Photography

Pink wedding dresses are always a hit, but our bride Marissa knocked our socks off with an insanely dreamy pink wedding dress by Monique Lhuillier.

And remember when this bride told her ‘maids to pick their own dresses? Proof that you can’t go wrong with PINK.

Most Popular Celebrity Weddings

Sofia Richie and Elliot Grange wedding
Norman & Blake, German Larkin

Simone Biles and Jonathan Owens wedding
RaeTay Photography

Zooey and Jonathan's engagement

On the celebrity front, our most popular Instagram posts included Amal and George, Sofia Richie and Elliot Grange, Simone Biles and Jonathan Owens, and of course Zooey and Jonathan’s engagement.

coronation day

Plus, you know we had to post about Coronation Day and all our favorite fashion moments!

Lastly, our top Reels were all the ones that made you tear up, from the sweetest father daughter dance to a mother as the something blue and a bride wearing mother’s wedding dress (with a twist!) to this ballet proposal.